Few of us have one “real” self that emerges on every occasion the way we speak to our children is rarely the same as the way we speak to our friends.Įven so, we sense that Trump means the insults, the boasts, the attacks, the inflated claims about his popularity and achievements. On Wednesday, in Reno, Nevada, veterans who attended the National Convention of the American Legion heard a speaker who more closely resembled the Trump of Monday night – Teleprompter Trump – inform them that “we are here to draw inspiration from you as we seek to renew the bonds of loyalty that bind us together as one people and one nation”.īy midweek, news commentators were asking: which is the real Donald Trump, the one reading a script from the teleprompter or the one speaking off the cuff – and from the heart?įramed like that the answer seems obvious, and yet, in some sense, it’s a specious question. The former director of national intelligence James Clapper publicly stated that he’d found the emergence of “the real Trump” to be “scary and disturbing” and that the Phoenix speech cast doubt on the president’s competence. His phrasing (punchy, aggressive, frequently inarticulate), his vocabulary (limited) and his tone (bombastic, unhinged) could scarcely have been less like what we heard Monday night. He defended his failure to condemn the violent white supremacists who demonstrated in Charlottesville, Virginia, attacked the press with fresh fury and threatened to shut down the government unless Congress agrees to build a wall on the US-Mexico border.
The next day, addressing a rally of fervent supporters in Phoenix, Arizona, he delivered one of the most blistering rants of his career.
He exhorted us to “make a simple promise to the men and women we ask to fight in our name, that when they return home from battle, they will find a country that has renewed the sacred bonds of love and loyalty that unite us together as one”.
What is teleprompter series#
He invoked a series of lofty abstractions (courage, patriotism, “mutual trust and selfless devotion”) and cited the need for national unity and brotherhood. Speaking in measured, sonorous cadences, reading from a teleprompter, Trump endeavored to sound “presidential”. Some examples would be 1-on-1 fireside chats, talk show interviews, town hall meetings and panel discussions or team-based presentations.On Monday, Trump appeared before the nation to announce his plan to increase the American military presence in Afghanistan. Go with bullets only – working from bulleted message points rather than a verbatim script can yield a very conversational performance.Īs you become more comfortable with a prompter you may consider it for other shots too - shots that don’t require you to maintain constant eye contact with the audience. Pause when appropriate for emphasis and allow the key points to resonate with the viewer. The teleprompter operator will follow your lead. The camera crew will appreciate the extra time to make adjustments to lighting and sound as you get comfortable with the environment. Practice before the cameras start rolling. Setting the prompter display at least 6 feet away from you will minimize the appearance of any “shifty” eye movement as you read through the script. If possible, make minor edits to vocabulary and sentence structure to more closely match your speaking style. If this is not the case, at least be as familiar with the script as you can be without memorizing each and every word. This is easy if you’ve written the script. The top pros don’t look like they’re reading at all!īut don’t get intimidated, with a few helpful tips and a little practice you can go a long way to develop a more natural style and avoid the most common prompter reading pitfalls. This is the social media “kiss of death” and will sink your video’s content marketing effectiveness.Īfter years of experience, the pros make reading prompter look easy. Or worse, your finished video appears contrived and not at all “authentic”. Used incorrectly, the opposite can happen.
Used correctly, it can help talent deliver the script with natural ease, which speeds the filming process, keeping your shoot on schedule and budget!
A teleprompter is an obvious “must-have” production tool for filming a spokesperson, news anchor, show host, emcee, or anyone needing to read a script while looking directly into the camera lens.
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